Know this story?

Everything around us screams: “If… then I will be happy.” 

We live by it, and we buy it. We all do.

But why doesn’t it… work? 

The life hacks do not prevent divorces.
The purchases do not mend relationships.
The achievements do not free us from trauma.
The self-help and self-care do not free us from anxiety.

Sound familiar?

We are afraid of having and not having.
We are afraid of joining in and missing out.

So we default to culture.
More is better.
Better is great, but what about best?

I want.
I say.
I accomplish.
I choose. 

But why doesn’t it… work?

Depression rates are off the charts.
School shootings are common.
Abortion pills sell out.